As we already know SEO means Search engine optimization. the process we do to rank a website on search engines like google , yahoo and bing. Majority of internet users use google so our main target is google. There are two parts of seo : Onpage seo and offpage seo. Now lets see what are these two ways of optimization
Onpage Optimization Onpage SEO : These tasks are website developer's and article writer's responsibilities. There are few parts of onapge optimization. Main thing is maintaining a good keyword density for your target keyword. You must use your target keyword in your website title, webiste or webpage url, and website or webpage meta description tag. Always use your main keyword as H1, or H2 tag in your posts. Always use your keyword as Blog title if you are not using a header image. Always use your main keyword in first sentence and last sentence of your post. Density of your keyword should be 1.5% - 4% that is the safe amount. Try to highlight your keywords using bold, italic and underline effects. search engines can pick them
Offpage Optimization Offpage SEO : Offpage seo means what is your popularity on other websites. First you have to successfully create a xml sitemap and submit it to google webmaster tools. then you have to create quality backlinks to your website. there are lots of backlinks types and lots of ways to get backlinks. Most of the backlink creating methods are not safe now. You have to be carefully when you are doing offpage seo always consult a professional seo provider if you have long term search traffic plan for your website.
