Benefits of Guest Blogging
There are various reasons to guest post, and I’m a firm believer in
the fact that your reason for guest posting will determine the kind of
guest post you write, and the kind of blog you write for. I’ve written a
previous post on some of the major benefits of guest blogging but I also think it will be better if I highlight some of the major reasons why I personally guest post below.
- To Gain Quality Traffic: In most cases this is the only reason I guest post. From my observation I have discovered that guest blogging is one of the best ways to get quality traffic that sticks and converts into subscribers. A recent guest post of mine on Problogger sent me over 1000 visitors in less than a week with very low bounce rate and quality time on site. So many of these visitors even go on to engage with me in other places. Guest blogging is by far my best traffic source.
- To Gain Subscribers: To me, this is the joy of guest blogging because there is no point in having traffic that doesn’t stick. I have gotten as much as 2000 visitors in one day from Stumbleupon alone, but you’ll find it difficult to believe that none of those visitors subscribed to my blog, and even though my guest posts on big blogs send me an average of 400-500 visitors I still get over 100 subscribers from each and every one of them. In fact, my recent guest post on Problogger (which is my highest-performing one ever) sent me over 400 subscribers in the first 3 days – and I keep on getting subscribers from it every day.
- To Build Backlinks: I once started an experiment (which has now been paused) to see how effective guest blogging is for link building. Guest blogging is the easiest and most effective way to build quality and authoritative backlinks to your blog. For this reason some of my posts are ranking on page one of Google for their desired keywords, most of my posts are indexed and ranked as soon as they’re published, and I now get over 4,000 visitors from Google alone every month. Guest blogging is definitely the best way to build authority backlinks to your blog and domain name – and the fact that it is also the easiest makes it the best.
- To Gain Exposure: Do you know that Problogger gets as much as 40k visitors every single day? Let’s say I was able to get a guest post published on Problogger. In a matter of one week the guest post would have been viewed by at least 10k people. This means that number of people have also seen my name. You might not see great value in this but considering the fact that people have to see a brand at least 7-8 times before they become really familiar with it, you will easily gain exposure and build your brand by repeatedly getting featured on the top blogs in your niche.
- It Helps Build Your Brand: Even though I get thousands of visitors from search engines every single month my blog name and my name are the most searched keywords readers look for. This is mainly as a result of my guest blogging (because I get the most searches when a guest post of mine is published on a big blog). I have also noticed that visitors who arrive from the search engines through my blog’s name (or my name) are those who end up spending the most time on my site. So, it doesn’t matter what people think works or not, guest blogging is one of the most effective ways to build a great brand.
- To Gain Credibility: What is the best way to start making a lot of sales when you launch a new product? Or what is the best way to get a lot of affiliates to jump on board? The truth is your traffic counts but the big players will only help you promote your stuff when they know they can count on you. There is no better way for people to know they can trust you than for them to repeatedly see your work on some of the biggest blogs in their niche. Guest blogging helps build your credibility and makes it easy for people to trust you and take your word for it.
I’ve done quite a job explaining the benefits of guest blogging and
considering this isn’t the main area we’re touching on today, let’s
move on
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